“Is It really real ? Is an online exhibition by Alexzander Hershel creative director of LAB 74 that poses the question of the intersectionality of perception and reality. In this renaissance of technology, the imitation of life is more frequent in the many mediums we subscribe to. Which poses this question is it really real, is this the new normal or has always been ? Is something New upon discovery or is it really new if it had already been ? If I discovered a new species is it a new species if it’s been here 1,000’s of years or is it just new to me ?